Welcome!
Haystac Positive Outcomes (HPO) is a new division of Haystac Public Affairs and aims to become the biggest provider of positive-based change within Australia’s corporate, not-for-profit, philanthropic and government sectors.
Management of the Australian/NZ arm of the London Benchmarking Group (LBG)
LBG Australia & New Zealand is a business membership organisation whose members commit to measuring and benchmarking their corporate community investment contributions using the LBG methodology. There are currently over 45 leading businesses in Australia that are members of LBG.
Corporate and Community Investment (CCI) consulting
HPO helps companies deliver on their community responsibilities in practical ways that make business sense. The development of tailored Corporate and Community Investment (CCI) strategies aims to involve and enthuse employees, have high social impact, and be measurable and results focussed.
Social marketing
HPO thrives on communicating to the mainstream, not just the converted. The ability to tap into mainstream thinking with important social issues, plus a commitment to truly understanding a project’s underlying approach and philosophy, is what makes our social marketing offering unique to the market.
Media relations
HPO is supported by three ex-journalists, all with recent experience in television/radio and print media, and an excellent understanding of how to run a successful media campaign. The media specialists are meticulous in their approach to media, always taking the time to find the right journalist for the story, offering newsworthy angles and following-up as the story evolves.
Specialised writing
Specialised writing including Annual and CSR reports – Our dedicated writing team is adept at dealing with information that is complex, technical and sensitive. We work with clients to understand their communication requirements and deliver copy that is engaging, creative and effective.
Cause-related community program development
With the overall aim of demonstrating genuine behaviour change, HPO has proven experience in the inception and delivery of award-winning community-based programs and campaigns.